Miami Marlins partners with Nickelytics to increase brand exposure by activating promotional wrap campaigns on autonomous delivery robots throughout the Miami area
THE CHALLENGE
Standing out in the crowded sports entertainment market requires innovative and eye-catching strategies.
The Miami Marlins, a renowned Major League Baseball team known for its passionate fan base and exciting games, faced the challenge of increasing brand awareness in the Ft. Lauderdale and Miami area.
With a reputation for thrilling athletic performances and fan-centric experiences, the Miami Marlins continually seek innovative marketing strategies to attract new fans and strengthen their brand presence.
In the vibrant and bustling cities of Ft. Lauderdale and Miami, they needed a marketing solution that would capture attention and generate substantial fan engagement, ensuring a significant impact on their market presence.
Our Solution
Recognizing the potential of out-of-home advertising, the Miami Marlins partnered with Nickelytics to launch a two-month campaign using the latest advancements in mobile OOH advertising technology: autonomous delivery robots.
We deployed three delivery robots, each adorned with striking graphics prominently displaying the Miami Marlins’ logo and a promotional tagline highlighting their exciting games and fan experiences.
Our Results
The delivery robots’ clear and impactful messaging successfully captured the attention of potential fans, sparking interest in upcoming games and special events.
This innovative out-of-home advertising approach proved to be an effective tool for expanding the Miami Marlins’ market presence.
The campaign’s success underscored the potential of mobile advertising to create memorable and impactful marketing solutions for sports franchises, reinforcing the Marlins’ commitment to delivering exceptional fan experiences and thrilling sports entertainment.
Campaign Size: 3 wrapped robots
Campaign Duration: 2 months
Miles Driven: 249
Impressions Generated: 269,989
Who Should Explore This Case Study?
If you advocate for meaningful or innovative advertising solutions, explore the possibilities with Nickelytics for impactful and innovative advertising solutions.
