AWS partnered with Nickelytics to enhance engagement and visibility at Tech Week, leveraging innovative OOH advertising through delivery robots.

THE CHALLENGE

As a frontrunner in cloud computing and technology solutions, AWS aimed to elevate its brand awareness and engagement during Tech Week in New York. Renowned for its innovation, reliability, and customer-centric approach, AWS is always exploring new marketing strategies to connect with potential clients and strengthen its brand presence. 

Amidst the dynamic atmosphere of Tech Week, they needed a marketing strategy that would capture attention and drive significant engagement, thereby making a notable impact on their market presence.

Our Solution

To maximize the impact of out-of-home advertising, AWS teamed up with Nickelytics for a one-week activation campaign featuring cutting-edge mobile OOH advertising technology: autonomous delivery robots. 

We deployed five delivery robots, each adorned with eye-catching graphics displaying the AWS logo and a promotional tagline that underscored their expertise in cloud computing and technology solutions. 

These robots roamed the bustling streets and venues of New York during Tech Week, capturing the attention of attendees, exhibitors, and passersby.

Our Results

This innovative out-of-home advertising strategy effectively expanded AWS’s market presence and showcased their dedication to cutting-edge technology solutions and customer satisfaction. 

The campaign’s success demonstrated the power of mobile advertising in creating memorable and impactful marketing solutions for tech companies seeking to make a significant impression.

Campaign Size: 5 delivery robots
Campaign Duration: 1 week
Impressions Generated: 3000 Impressions per mile

Who Should Explore This Case Study?

If you advocate for meaningful or innovative advertising solutions, explore the possibilities with Nickelytics for impactful and innovative advertising solutions.